YouTube is planning to launch a new music streaming service in March 2018. The new service is rumored to be called Remix and will be the combination of Google Play Music and YouTube Red subscription services.
The rumored launch of YouTube’s new music streaming service was first reported by Bloomberg. Although the March 2018 launch date was given, it’s launch will still depend on whether YouTube is able to close deals with major music labels, Sony Music Entertainment and Universal Music Group. YouTube is said to have been negotiating with those two music labels for more than a year.
Merlin, a consortium of independent record labels, is also currently in talks with YouTube. Meanwhile, Warner Music Group has already signed on with YouTube for its new music streaming service.
Remix will be parent company Alphabet Inc.’s third attempt at releasing rivals for Apple Music and Spotify. The company introduced Google Play Music back in 2011 as its subscription-based music streaming service. In 2014, the company also announced YouTube Music Key, which allowed subscribers to stream ad-free music.
Music Key later became YouTube Red in 2016, which also offered original content that stars popular YouTube creators. Google also offered YouTube Red subscriptions that are bundled with Play Music in an attempt to further grow its number of paying users.
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